In a marketplace of proliferating brands and products, corporations are constantly seeking innovative ways to differentiate their products and services in sustainable ways. The business of the organisation is summarised by the mission statement: "Our business is to make a visible, measurable difference to the marketing strategies of clients in the marketing industry, through the delivery of unique, specialised marketing research products and services, on a basis of continuous involvement." Research in Action provides a complete market research service, leveraging our expertise in both qualitative and quantitative research. From our network of preferred partners, we source additional skills from different fields – such as psychologists or psychiatrists - when necessary to add value to our services.