Good and tasty traditional food is often presented in a way not keeping up with modern food trends. The taste is good and familiar, but it needs a little something extra. Groenendal has taken these traditional tastes and added something special to it.  Our target market is split into 2 groups - First those people who find our products appealing, but they are sensitive to price. Second, those who browse through speciality shops and stalls to find something unique and special, although they know they'll pay a little more. Our competition in the market is other manufacturers of homemade foods. We do our best to make our packaging very striking and appealing to differentiate ourselves from others.  Our husband and wife team bring to the table different strengths and talents, which complement one another. Our kitchen ladies are as serious about outstanding quality as we are. Our tasting panel consists of very eager neighbours, family and friends. Our business advisors are helpful and caring friends. We have seen our business grow financially into a viable and sustainable small business. We have reached various milestones through the years, ranging from registering and setting up the business, creating a website domain,  marketing our products, sourcing various raw materials and packaging solutions, finding the right recipes for our products, developing new products, to seeing our sales increase and our business grow.