Why choose us?
Smart Solutions. 24/7 Impact.
I’m Firhana Christians, Director of Apex Premium Group Holdings. We are solving a major gap in the Cape Town food economy: the lack of high-quality, 24-hour dining in high-density zones like Observatory.
Our flagship project, Primea, uses a hybrid modular model. We take 12m expandable containers and turn them into a premium café by day and a fully automated ramen vending kiosk by night. This allows us to capture revenue 24/7 with only one staff member and minimal overhead.
The strategy is built on 'Smart Solutions with 24/7 Impact'. We are currently seeking R700,000 to finalize our flagship site and consolidate ownership. With a projected annual net profit of R2.1m to R2.6m and a break-even point reached in just seven days each month, we are ready to scale this modular concept across the city's university and nightlife hubs.
Our Products & Services
Specialized Business Support & Administrative Services
Provide a clear list of what you offer to show your range. You could say: "Professional administrative support designed for busy entrepreneurs. Services include digital branding, business portfolio creation, and general office management. With a background including seven years of dedicated service at Etlin International, I bring a high level of corporate expertise to every freelance project." Price: You might list this as "R350 per hour" or "Project-based" depending on your preference. Special Offer: Toggle this on and offer a "First 2 hours of admin support at 50% off for SimplyBiz members" to gain quick traction on the platform.
Specialized Business Support & Administrative Services
R350 per hourProvide a clear list of what you offer to show your range. You could say: "Professional administrative support designed for busy entrepreneurs. Services include digital branding, business portfolio creation, and general office management. With a background including seven years of dedicated service at Etlin International, I bring a high level of corporate expertise to every freelance project." Price: You might list this as "R350 per hour" or "Project-based" depending on your preference. Special Offer: Toggle this on and offer a "First 2 hours of admin support at 50% off for SimplyBiz members" to gain quick traction on the platform.
Specialized Business Support & Administrative Services
Provide a clear list of what you offer to show your range. You could say: "Professional administrative support designed for busy entrepreneurs. Services include digital branding, business portfolio creation, and general office management. With a background including seven years of dedicated service at Etlin International, I bring a high level of corporate expertise to every freelance project." Price: You might list this as "R350 per hour" or "Project-based" depending on your preference. Special Offer: Toggle this on and offer a "First 2 hours of admin support at 50% off for SimplyBiz members" to gain quick traction on the platform.
Specialized Business Support & Administrative Services
R350 per hourProvide a clear list of what you offer to show your range. You could say: "Professional administrative support designed for busy entrepreneurs. Services include digital branding, business portfolio creation, and general office management. With a background including seven years of dedicated service at Etlin International, I bring a high level of corporate expertise to every freelance project." Price: You might list this as "R350 per hour" or "Project-based" depending on your preference. Special Offer: Toggle this on and offer a "First 2 hours of admin support at 50% off for SimplyBiz members" to gain quick traction on the platform.
Specialized Business Support & Administrative Services
Provide a clear list of what you offer to show your range. You could say: "Professional administrative support designed for busy entrepreneurs. Services include digital branding, business portfolio creation, and general office management. With a background including seven years of dedicated service at Etlin International, I bring a high level of corporate expertise to every freelance project." Price: You might list this as "R350 per hour" or "Project-based" depending on your preference. Special Offer: Toggle this on and offer a "First 2 hours of admin support at 50% off for SimplyBiz members" to gain quick traction on the platform.
Specialized Business Support & Administrative Services
R350 per hourProvide a clear list of what you offer to show your range. You could say: "Professional administrative support designed for busy entrepreneurs. Services include digital branding, business portfolio creation, and general office management. With a background including seven years of dedicated service at Etlin International, I bring a high level of corporate expertise to every freelance project." Price: You might list this as "R350 per hour" or "Project-based" depending on your preference. Special Offer: Toggle this on and offer a "First 2 hours of admin support at 50% off for SimplyBiz members" to gain quick traction on the platform.
Specialized Business Support & Administrative Services
Provide a clear list of what you offer to show your range. You could say: "Professional administrative support designed for busy entrepreneurs. Services include digital branding, business portfolio creation, and general office management. With a background including seven years of dedicated service at Etlin International, I bring a high level of corporate expertise to every freelance project." Price: You might list this as "R350 per hour" or "Project-based" depending on your preference. Special Offer: Toggle this on and offer a "First 2 hours of admin support at 50% off for SimplyBiz members" to gain quick traction on the platform.
Specialized Business Support & Administrative Services
R350 per hourProvide a clear list of what you offer to show your range. You could say: "Professional administrative support designed for busy entrepreneurs. Services include digital branding, business portfolio creation, and general office management. With a background including seven years of dedicated service at Etlin International, I bring a high level of corporate expertise to every freelance project." Price: You might list this as "R350 per hour" or "Project-based" depending on your preference. Special Offer: Toggle this on and offer a "First 2 hours of admin support at 50% off for SimplyBiz members" to gain quick traction on the platform.
Specialized Business Support & Administrative Services
Provide a clear list of what you offer to show your range. You could say: "Professional administrative support designed for busy entrepreneurs. Services include digital branding, business portfolio creation, and general office management. With a background including seven years of dedicated service at Etlin International, I bring a high level of corporate expertise to every freelance project." Price: You might list this as "R350 per hour" or "Project-based" depending on your preference. Special Offer: Toggle this on and offer a "First 2 hours of admin support at 50% off for SimplyBiz members" to gain quick traction on the platform.
Specialized Business Support & Administrative Services
R350 per hourProvide a clear list of what you offer to show your range. You could say: "Professional administrative support designed for busy entrepreneurs. Services include digital branding, business portfolio creation, and general office management. With a background including seven years of dedicated service at Etlin International, I bring a high level of corporate expertise to every freelance project." Price: You might list this as "R350 per hour" or "Project-based" depending on your preference. Special Offer: Toggle this on and offer a "First 2 hours of admin support at 50% off for SimplyBiz members" to gain quick traction on the platform.
Specialized Business Support & Administrative Services
Provide a clear list of what you offer to show your range. You could say: "Professional administrative support designed for busy entrepreneurs. Services include digital branding, business portfolio creation, and general office management. With a background including seven years of dedicated service at Etlin International, I bring a high level of corporate expertise to every freelance project." Price: You might list this as "R350 per hour" or "Project-based" depending on your preference. Special Offer: Toggle this on and offer a "First 2 hours of admin support at 50% off for SimplyBiz members" to gain quick traction on the platform.
Specialized Business Support & Administrative Services
R350 per hourProvide a clear list of what you offer to show your range. You could say: "Professional administrative support designed for busy entrepreneurs. Services include digital branding, business portfolio creation, and general office management. With a background including seven years of dedicated service at Etlin International, I bring a high level of corporate expertise to every freelance project." Price: You might list this as "R350 per hour" or "Project-based" depending on your preference. Special Offer: Toggle this on and offer a "First 2 hours of admin support at 50% off for SimplyBiz members" to gain quick traction on the platform.